Simply the finest in keratin replenishing hair care. Formaldehyde free.
What is Keratin Treatment? It is a revolutionary process that smoothes, softens, shines, straightens and makes the hair healthy. As opposed to other smoothing processes like Japanese straightening, Simply Smooth Keratin Treatment leaves hair healthy. Keratin is a natural conditioner. The gentle Simply Smooth formula is also enriched with vitamins from plants, apple pulp and vanillin (a single molecule component isolated from vanilla). The formula is so gentle in fact, hair can be colored or highlighted the same day. And unlike other keratin treatments out there, Simply Smooth won't alter lighter shades of color treated hair.